McDonald's to put nutrition facts on packaging

McDonald's Corp. customers will soon know that the Big Mac they bought contains almost half their recommended daily fat intake just by looking at the wrapper.

In its latest measure to fend off critics that blame the world's largest restaurant company for contributing to a rising incidence of obesity and other health problems, McDonald's on Tuesday said it will start printing nutritional information on the packaging of its food.

Information including calories, fat grams, protein, carbohydrates and sodium is already available in brochures at McDonald's restaurants and on the company's Web site.

But putting it on the wrappers puts it right in front of the customer, McDonald's Chief Executive Officer Jim Skinner said.

"We think this the absolutely easiest way to communicate it," Skinner said in an interview. He added that the consumer can then choose whether or not to use the information in deciding what to eat.

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